Medforce 2022
2022
TBC
Mind+Matter (Past Sponsor)
Mind+Matter’s core business is healthcare marketing and communications. We are a purpose driven organisation and our business is better health. Combining proprietary data, a proven behaviour change methodology and emotive, award-winning creative. We work with a range of clients from big pharma, emerging pharma and biotech, animal health, consumer health and healthcare delivery. Our omnichannel AI-powered data framework, Gravity, identifies the ideal customer to communicate with, predicts their behaviours and measures their actions. It delivers personalised omnichannel experiences using advanced analytics and data modelling. Gravity is the central nervous system of our network. It creates linkages between all identifiers that are associated with an individual customer and uncovers patterns about them. It is constantly monitoring, modelling and learning a more detailed and reliable version of the truth. With each interaction mapped, insight observed, and layer of data added we can go deeper into healthcare experience like never before. We use behavioural science to drive action alongside strategic omnichannel planning to ensure a relevant and opportune touchpoint with all our audiences. In the last few years, we have won over 40 accolades from different industry and sector-specific award events for the strength of our specialist consultancy and campaigns in health. We work with clients who share our passion for a big idea; an idea rooted in insights; an idea that’s bigger than any one channel; an idea with measurable impact.