Challenger (Past Sponsor)

Challenger is a global best practice professional services company dedicated to changing behaviour in Sales, Marketing and Service teams. Our commercial transformation efforts have provided performance improvements and significant financial results to hundreds of clients around the world. What began as a research question in 2007, has changed the mindset, behaviour and performance of hundreds of thousands of sales, marketing and service professionals in over 50 countries. 

Challenger transforms commercial organisations by (1) building powerful commercial teaching messages, (2) developing critical new skills in individual contributors and managers centered around the commercial messaging and (3) sustaining and measuring these results. Our portfolio of solutions include:

•                    In-person classroom modules;

•                    eLearning, workflow tools, and on-demand content;

•                    Diagnostics and assessment tools; and

•                    Go-to-market messaging and sales acceleration solutions.

Offerings are typically bundled and can be flexibly deployed, either as fully digital or a combination of in person and digital. Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer and The Effortless Experience.