Whitepaper & Video Center

Evolving Your Integrated MarCom Approach to Speed Content Creation, MLR, & Distribution

In the age of information overload, there is an intense pressure on medtech marketing teams to quickly distribute content that attracts and engages target audiences. This eBook shares how a technology-enabled content journey can speed promotional content lifecycles and distribution across channels.

10 Tips for Digital Asset Management Success in MedTech

Global medtech companies are increasingly looking to consolidate and standardize digital asset management (DAM). Multiple acquisitions and employee and agency turnover, often disconnect commercial content, disrupt processes, and create unmanageable brand inconsistencies. This eBook shares 10 essential tips to guide companies to achieve a comprehensive commercial strategy with DAM.

MedTech Goes Mainstream - Integrating Data into Digital Channels: A 2019 Benchmarking Report

The price wars rage on throughout the MedTech industry, and as external players such as Amazon continue to eye up this multi-billion dollar industry, established players are revaluating their strategies. This past year has seen a focus on digital channels, and more MedTech companies are starting to get serious about integrating data and AI across their sales channels, while face-to-face sales takes a more consultative approach. In Q1 of 2019, WBR Insights interviewed 100 Heads of Sales from major Medical Device companies from across Europe to see what challenges they face, and which  innovative solutions are being brought to the table.

Sales Beyond A Product Benchmarking Report

Interactive digital marketing is advancing in leaps and bounds. Often, the average buyer finds themselves deep into the purchase decision before engaging with a supplier sales representative. In the current medical buying landscape, it’s critical that customers can have meaningful and engaging interactions with sales reps when the time comes. Leading up to MedForce, we surveyed 100 Heads of Sales from some of Europe’s top companies in the medical device industry to find out more about how they’re adapting to the shifting landscape of medical buying.

How to Boost Sales in the New Regulatory Environment

For over a decade, reducing patient costs and improving patient care in the healthcare industry have been a national priority, on the forefront of political and social discourse. As a result, the creation of the Affordable Care Act (ACA) in 2010 transitioned healthcare providers from a pay-for-service healthcare model to a pay-for-performance model. Key topics include:Taking a hard look at regulationsIdentifying stakeholdersMarketing & Sales relationshipsA holistic model approachClick the image on the left to download now!

Commercial excellence in the Medical Device Industry - What do the experts think?

We spoke to our expert speaker panel to find out what they plan to present at MedForce and what they consider to be the most exciting developments within commercial excellence in 2017. Find out what you could learn by attending the conference next month - hear exclusive insights from Medtronic, Hartmann, Getinge and more… Click here to download the report to get these expert opinions!