MedForce Europe 2018

June 06-June 07, 2018

Grand Elysée | Hamburg

Contact Us: 44 (0) 2073689894

2017-speakers

Our 2017 Speakers

Markus Ochs
Markus Ochs
VP & GM, Trauma & Extremities, Europe
Stryker

Markus is the Vice Presisdent and GM at Stryker. He has 25 year’s worth of experience within marketing and sales management of medical devices and is managing multi-cultural teams and direct and in-direct sales organizations.

Juergen Kelch
Juergen Kelch
Senior Director Commercial Operations Acute Care
Getinge Group

Jürgen Kelch has a Diploma in electrical engineering from RWTH Aachen, PhD (Dr.-Ing.) in medical computer vision and more than 20 years experience in medical devices & disposables in global product management, marketing and regional sales. As a German he gained various cultural experiences living & working in Japan, Switzerland and Sweden and is currently heading the commercial operations for all acute care products at GETINGE for Europe, Middle East & Africa

Torsten Müller
Torsten Müller
Head of Commercial Strategy & Operations
Carl Zeiss Meditec

At Zeiss Meditec Torsten Müller is responsible for sales companies of China, India, Brazil and Mexico. He is also in charge of sales processes, -methodology and -training. Before that he was Management Consultant at Simon, Kucher & Partners which encompasses strategy, marketing, pricing and sales.

Matthias Brumm
Matthias Brumm
President & CEO
Meyra

President & CEO of MEYRA GmbH, one of the world's leading manufacturers of wheelchairs and suppliers of rehabilitation aids. Previously, he held various roles at ArjoHuntleigh including President Continental Europe and Managing Director Germany - Area Manager Central Europe (DACH). ArjoHuntleigh is a leading global provider of medical technology products and solutions for patients with reduced mobility and related conditions. Prior to that, he was VP International Sales & Marketing at Olympus, a manufacturer and distributor of endoscopy products. Matthias has over 20 years of professional experience, specifically in international sales and marketing within the healthcare sector

Robert Bell
Robert Bell
Head of Global Market Development
Waldemar Link

Robert is an accomplished Global Sales and Marketing professional with over 9 years of experience in Orthopaedics and 15 years with web, app and social media based services. After surpassing all sales targets at Zimmer year on year, Robert joined DePuy’s EMEA Marketing team overseeing their primary knee portfolio. Robert has accreditations from Cambridge Charted Institute of Marketing and a BSc Hons degree in Computer Science. In addition to his orthopaedic experience Robert founded ITlabour and Patient-Technologies.com. Today Robert resides in Hamburg Germany acting as Head of Global Market Development for Waldemar Link.

Stefano Zanetti
Stefano Zanetti
Commercial Director
Edwards Lifesciences

Successful track record in various sales and marketing roles with market leading companies and work experience in Europe, USA and Japan. INSEAD MBA with particular expertise in:




  • MedTech market in various sales and marketing leadership roles with P&L responsibility

  • Salesforce effectiveness through solution selling, health economics and CRM-based approach

  • Upstream- and downstream marketing with focus on portfolio strategy and product launches

James Robinson
James Robinson
Director of Industry Solutions for Europe
Model N
James is the Director of Solutions for Revenue Management, helping companies to optimize their end-to-end revenue lifecycle. His specialties include: Revenue management and analysis, pricing strategy, execution and compliance, configure, price quote, contract and tender management, international reference pricing and parallel trade, rebates and incentives, channel / distributor management and sales & revenue forecasting.
Carsten Schomburg
Carsten Schomburg
Sales Director Hospital
Smith & Nephew
Sales Director Advanced Wound Management, M. Sc. Business Administration Smith & Nephew After graduating as a Master of Science in Business Administration from University of Münster Carsten joined Johnson & Johnson and gained first experience in the field of Quality & Regulatory Affairs. Taking up a new challenge at Smith & Nephew in 2010, Carsten quickly transitioned into the role as Market Access Manager and led the company’s approach to tap into valued based selling and a stronger HEOR focus. Since 2014 he held the position as Marketing Excellence Director being responsible for Smith & Nephew’s Medical Education activities, Marketing Communications, Market Access and Marketing Intelligence in Germany. In his preceding roles he has also been pivotal in implementing a Key Account Management structure. Since 2016 he holds the position of a Sales Director and is responsible for the AWM hospital business of Smith & Nephew Germany
Nikolas Rizos
Nikolas Rizos
European Digital Marketing Lead
Edwards Lifesciences
Nikolas is an international marketer with broad experience and a strong passion for digital marketing. He has held senior roles in industries spanning medical devices, global consumer goods brand-management, advertising, and marketing consulting. Currently working at Edwards Lifesciences as Strategic Marketing Manager, his previous appointments include roles at Procter & Gamble and Nielsen.
Christian Popp
Christian Popp
Director Training and Development
Medtronic
Responsibility for the development of an intl. training organisation and the development and delivery of intl. training programs. Goal of the programs is to integrate new people and technology effectively, to drive cultural adaption and to establish a need based sales method. Experience in sales and marketing of innovative medical devices. As a physician experience in surgery, radiology and cardiology. Specialties: International Sales and Physician Training: Training Methodology, Training Facilitation and Coaching, International Network, Sales and Marketing of Medical Devices
Christian Lindknud
Christian Lindknud
Senior Global Business Manager, eBusiness and Strategic Initiatives
Fujirebio E
Christian works for the global in vitro diagnostics (IVD) company Fujirebio with European headquarters in Ghent, Belgium and worldwide headquarters in Tokyo, Japan. Christian has been defining and rolling out regional and global strategic digital and communication initiatives for more than twenty years in various B2B companies, notably in the field of IVD. Christian holds an MSc in social anthropology, he is Danish and currently lives in Lyon, France.
Marlen Suller
Marlen Suller
Senior Global Marketing Director
Siemens Healthineers
Marlen Suller is currently the Global Senior Marketing Director Hemostasis for Siemens Healthineers where she leads the strategic and tactical marketing, product pipeline and commercialization efforts for this discipline. Marlen has extensive marketing experience in the healthcare industry including wound care, sports medicine and infusion therapy focused on strategic planning, product development, and the successful launch of innovative technologies. Prior to her current role she held European and global marketing position in Becton Dickinson, KCI and Stryker. Marlen received a BSc in Marketing from the University of Glamorgan and a Master Degree in Human Resource Management from Cardiff University.
Carl Williams
Carl Williams
Director Global Sales Excellence
Sonova
Carl is currently the Director of Global Sales Excellence at AudioNova, part of the Sonova Group, the world’s leading manufacturer of hearing care solutions. AudioNova is the retail arm of Sonova Group operating more than 3,500 points of sale in 18 countries and employing in excess of 4,000 people. Carl has spent his entire career on the sharp end of international business development in direct sales, sales management, marketing and consulting. In addition to the medical devices industry Carl has gained experience in office systems, telecommunications and sports marketing & media. He insists that ultimately it is still all about people. He says: “There is no Leadership blueprint, it’s fundamentally about creating an environment which allows people to flourish.”
Nicolas Mourioux
Nicolas Mourioux
Head of Sales
Kimal
Jorge Rodriguez
Jorge Rodriguez
Corporate Account Director EMEA
St Jude Medical
Jorge Rodriguez is the Corporate Accounts Director EMEA at ABBOTT, he has been at the company since September 2015 and he works cross divisional, maximizing the total company potential at account level. Some of his other responsibilities and challenges include: breaking the silos in the organization and understanding real customer needs and developing the right communication. His responsibilities are being focus on key strategic accounts, developing cross divisional deals and strategic partnerships that create value beyond Abbott's current portfolio
Jean-Michel Constant
Jean-Michel Constant
Director Sales Operations EMEA
Terumo BCT
Through 25 years of international experience, Jean-Michel developed a quite broad expertise in many dimensions of business management like; Strategic Sales and Marketing, Business Development, and Sales Operations. He had the opportunity to lead multiple sales teams and embrace the dynamic of several different industries like; Life Sciences, Food Ingredients, Specialty Chemicals & Medical Device.
Nadeem Ashraf
Nadeem Ashraf
Digital Lead, Medical Affairs & Corporate Affairs
Eli Lilly
Moritz Fischer
Moritz Fischer
Director of International Marketing
Fresenius Medical Care
Dr. Moritz Fischer holds the position of Head of Therapeutic Apheresis/ Mkt Director at the global leader for dialysis products & services Fresenius Medical Care. He academically carries a doctoral degree in medicine and an MBA in Pharmaceutical and Biotech Management. During his tenure, Dr. Fischer has served different roles in medical marketing, alliance mngmt and commercial operations.
Tal Golesworthy
Tal Golesworthy
Technical Director
Exstent
Tal Golesworthy is a Chartered Engineer in combustion and air pollution control R&D - he knows process engineering & process plant. When he needed surgery to repair a life-threatening problem with his aorta, he used his engineering and project management skills to build a multidisciplinary team including engineers, surgeons and radiologists to pioneer a better treatment for aortic dilation. His company now funds the research and development of devices that will help people with aortic dilation avoid major surgery and lifelong drug therapy.
Wim Stoffelen
Wim Stoffelen
Director Sales Training & Development
Abbott
Wim Stoffelen has been active in the medical industry for over 20 years with a proven record in sales, clinical/ technical education as well as sales and leadership development. After having led the employee education department in EMEA he is actually leading all sales training and development initiatives in the international division of St Jude Medical for the whole sales organization across all divisions. He developed a multitude of sales and leadership programs anticipating the changes in the medical market space and enabling the sales and management teams to provide adequate answers to the changing health care environment. Wim holds a master degree in electronic engineering of KIHA in Antwerp, a master in biomedical engineering as well as a business economics degree of the University of Leuven.
Peter Schuck
Peter Schuck
VP Global Sales & Marketing
Hartmann Group
He is the VP Global Sales Marketing WoundCare his role and responsibilities are with his team to work out global marketing campaigns, driving sales efficiency projects, working on pricing and education packages for focus assortments in focus markets in cooperation with the local market forces. The challenge is to cover and manage highly fragmented markets with a wide portfolio of the company.
Martijn Hartjes
Martijn Hartjes
Head of Global Product Marketing MRI
Philips Healthcare
Martijn joined Philips in June 2003 where he held different roles in R&D, project management and the last 8 years in marketing. He holds a degree in Industrial Engineering and is a certified six sigma black belt, more recently he completed the General Management Program (GMP21) at Harvard Business School. Prior to joining Philips, Martijn worked 3 years as a consultant for Sogeti (an IT service provider).
Rob Drag
Rob Drag
Gs1 & PEPPOL Programme Manager, Scan4Safety Programme Manager
Salisbury NHS Foundation Trust
Rob Drag is a strategic thinking procurement professional, with more than 14 years’ experience working for the NHS. He has a wealth of experience in driving improvements in areas such as supplier management, inventory management, procurement systems and strategic purchasing and has recently successfully completed his Masters in Supply Chain Management; he is committed to applying his knowledge and experience to improve procurement in healthcare. Rob was instrumental in developing the business case which resulted in Salisbury NHS Foundation Trust being selected as a Scan4Safety demonstrator site.
Hajo Reißmann
Hajo Reißmann
Head of Medical Supply Controlling
University Medical Center Schleswig Holstein
MD, Anesthesiologist, PhD, MBA. Clinical work and research in anesthesiology and critical care 1979 to 2002 at the University Medical Center Hamburg-Eppendorf and at McGill University, Montreal, Canada. Since 2003 controller for medical supplies, first at the University Medical Center Hamburg-Eppendorf, since 2010 at the University Medical Center Schleswig-Holstein, Lübeck and Kiel. Work on a number of projects related to Controlling, Data Warehousing, and Master Data Management.
Bradley Gould
Bradley Gould
CEO
Prospitalia
Mr. Gould, born in Lincoln, Nebraska, USA, looks back on more than 30 years of leadership positions in the international Medical Device Industry. Some of the positions he has held are: General Manager, Pregis Hospital Supplies; CEO, Pulsion Medical Systems; Managing Director, Smiths Medical Central Europe; President and Ceo, Medex Inc.; President, Nypro Europe; Managing Director, Philips Heartcare Telemedicine Services, and CEO, Avolon AG. Since August 2009, Mr. Gould has held the position of Managing Director, Prospitalia GmbH in Ulm, Germany, Prospitalia is the largest GPO in Germany with a purchasing volume of more than 1 Billion Euros for over 700 medical institutions with more than 130.000 hospital beds. Prospitalia has subsidiaries in Austria and the Netherlands.
Bruno Dheedene
Bruno Dheedene
Senior Manager of Business Enablement
Stryker
Bruno Dheedene works at Stryker since 2008. He has held positions in Sales, Marketing and currently works in the Market development group responsible for Digital. Previous to Stryker he hold a sales role at UCB pharma.
Jackie Pomroy
Jackie Pomroy
Head of Supply Chain
NHS South of England Procurement Services
A member of the Chartered Institute of Purchasing & Supply, Jackie is a supply chain professional with 25 years’ experience in the healthcare sector leading change to drive efficiency delivering operational excellence resulting in financial benefits and streamlined processes. IT solutions have been key to delivering change and she has been involved in the selection, implementation, training and support of Pharmacy Dispensing Systems, Global Inventory Management Systems and P2P. She has managed a MHRA WDL Pharmaceutical and medical distribution centre and is currently involved in Supply Chain improvement within the NHS. She believes full adoption of GS1 standards across the NHS will enable us to increase patient safety, whilst taking cost out of the supply chain.
Tania Snioch
Tania Snioch
Director Healthcare
GS1
Tania Snioch is Director Healthcare at GS1 Global Office. Tania joined GS1 at the start of October 2014, when she moved from Melbourne, Australia to Brussels. In her role at GS1 Global Office, Tania supports the GS1 community by pro-actively responding to specific business requirements from industry sectors with the aim to enhance the level of GS1 System adoption. She fosters the development of the GS1 system by designing and helping implement new business solutions.
Richard Zeissig
Richard Zeissig
Director Global Sales and Marketing
Waldemar Link
Richard originally studied Marketing in Texas and has been in international sales and marketing management of medical devices for over 20 years. He has a special professional as well as personal focus on Western Europe, United States and Latin America. Before joining WALDEMAR LINK in 2005, he made valuable experiences at B.BRAUN and OLYMPUS. Within medical devices, he has been active in the sales and market management of joint replacement, surgical endoscopy, infusion devices and clinical nutrition.
Axel Nordberg
Axel Nordberg
Associate Director Services and Solutions EMEA
Zimmer Biomet
Dr. Axel Nordberg is Associate Director Rapid Recovery & Strategic Execution for the EMEA region at the global leader in musculoskeletal healthcare Zimmer Biomet. His background is from management consultancy and with a Ph.D. in implants for bone injuries.
Claus Essling
Claus Essling
Marketing & Sales Director
Hartmann Group
Claus Essling is Marketing & Sales Director of HARTMANN Portugal. He has more than 14 years of experience in multichannel marketing in medical devices and oversees 5 different divisions and 3 sales channels. Coming from a strong German as well as international FMCG background (formerly in several leading marketing positions at Kraft, Danone and Freudenberg), he is a strong believer in objective driven strategies, knowing that simplicity in implementation is key. In his current role Claus is responsible for the strategic and commercial direction of the company. His mission is to substantially increase penetration of HARTMANN consumer as well as professional health care solutions in Portugal. Some of his key challenges are the permanently increasing price pressure in the national health system and the need for constant innovation in products and services to create added value to the markets. Coping with the evolution, complexity is rising by adding new business models (e.g. online) and a natural potential for conflicts (e.g. pricing).
Veerle d’Haenens
Veerle d’Haenens
Director Commercialization Therapeutic Systems EMEA
Terumo BCT
With 20 years sales & marketing experience in pharma and medical technology, Veerle has a track record to develop effective and sound business solutions. Her passion is leading international cross-functional teams to implement strategic plans and achieve sales goals. Currently she is challenged by driving the transformation from product to clinical selling, value creation and expanding the adoption of therapies in emerging markets.
Michael Immenschuh
Michael Immenschuh
Vice President, Strategic Consulting EMEA
PROS
Michael Immenschuh joined PROS in January 2015 and is leading the Strategic Consulting/ Presales team for PROS prospects and customers across Europe, the Middle East and Asia. Prior to joining PROS, he was with Hewlett-Packard for 15 years where he was responsible for all pricing processes, innovation and change management for EMEA customers. Immenschuh specializes in supply chain management, pricing strategy and analysis, business and financial analysis, and business planning and intelligence. He holds a Diplom Wirtschaftsingenieur (master’s degree) in Industrial Engineering and Business Planning from the Karlsruhe Institute of Technology (KIT), which is ranked as one of three elite universities in Germany.
Ken McLaren
Ken McLaren
EVP, Medtech Solutions
Decision Resources Group
Ken McLaren is the Executive Vice President of the Medtech product business at DRG, formerly known as Millennium Research Group (MRG). His teams are responsible for delighting customers through the creation of MRG’s industry leading research, data, and analytics. Prior to this position, Ken held roles at MRG as Chief Operating Officer, VP of Strategy, VP of Products, and Manager of the Cardiovascular team. In these roles, he was responsible for helping Medtech customers make sense of their markets with unique data driven insights. Through a diverse line of research products, MRG provides un-paralleled global Medtech coverage. These products allow Medtech customers to understand what is happening in their markets today, why it is happening, what the future holds, and what it will take to succeed. Mr. McLaren joined MRG in 2003. He holds a BASc in Engineering Science from the University of Toronto.
Orhan Dayioglu
Orhan Dayioglu
Sales Productivity Consultant
Showpad
Orhan is a passionate marketer and sales transformation leader. In Showpad, he helps marketers achieve more impact in the field and makes sales reps better engage with customers. In sales management, he supports sales leaders to scale sales excellence in their teams. Looking back to a 20-year history with leading corporates such as Unilever, Vileda and ZEISS, he guides enterprise customers to perfectly align structures, processes and sales enablement technology. Orhan has a bi-national Turkish-German background, is a father of two sons and holds a diploma in Mechanical Engineering.
Brian Chapman
Brian Chapman
Principal
ZS
Brian Chapman is a Principal in ZS’s Evanston, Ill. office and leads the consulting practice for ZS’s Medical Products and Services team. While at ZS, he has worked with companies on a range of sales and marketing issues, including sales force effectiveness, organizational design, opportunity assessment, channel design, new product launch strategy, value proposition development, territory alignment and incentive compensation. Having spent several years working and living in Europe and Asia, Brian focuses on both US and global projects. Prior to ZS, Brian worked in the chemical industry in a variety of technical and commercial roles. Brian has a B.S. in chemical engineering from Michigan Technological University and an M.B.A. with distinction from the University of Michigan Ross School of Business.
Claudia Linke
Claudia Linke
Director Service Development EMEA
Zimmer Biomet
Dr. Claudia Linke is Director Rapid Recovery & Service Development for the EMEA region at the global leader in musculoskeletal healthcare Zimmer Biomet. After several years in hospital consultancy, Claudia Linke joined Zimmer Biomet in 2009. Her background is Health Care Economist and she is specialized in analyzing, designing, implementing and evaluating care pathway concepts
Ursula Markus
Ursula Markus
Strategic Sales Management
Hartmann Group
With an MBA in ‘Information Systems’ and a PhD in Business Economics, Ursula Markus is now focusing on enhancing sales processes in the HARTMANN group worldwide. This includes topics like upgrading CRM to a strategic topic as well as establishing a global framework for sales steering KPIs. Before HARTMANN, Ursula has worked for many years as a product manager for SAP, one of the world’s largest software companies.
Jacinto Llorca
Jacinto Llorca
Professional Speaker, Author and Business Consultant - Retail, Marketing &
ESIC: Business & Marketing School
Bernd has more than 20 years of experience in the healthcare sector (orthopaedics, cardiac surgery, heart failure, interventional cardiology, radiology, imaging). In his current role for a start up company Bernd has contributed to the successful commercialisation of a heart failure device in Europe. Some of Bernds responsibilities are developing the marketing strategy and positioning against competitors, defining and defending market segments, communication with key opinion leaders, developing the therapy, selecting and supporting distributors in Europe and beyond, training of the internal team and distributors, reimbursement support and leading the mindset from "start up" thinking to "gold standard".
Lars U. Diemer
Lars U. Diemer
Chief Executive Officer
Agnitio
Lars U. Diemer leads an ambitious global team working to connect, inform and empower healthcare stakeholders. He has served in numerous international roles in global technology companies prior to joining Agnitio.
Paul Tunnah
Paul Tunnah
Chief Executive Officer
Pharmaphorum
Paul Tunnah is CEO and Founder of pharmaphorum media, which facilitates productive engagement for pharma, bringing healthcare together to drive medical innovation. It combines industry-leading content and social media engagement services with the globally recognised news, information and insight portal pharmaphorum.com, working with pharmaceutical companies, service providers and broader healthcare organisations to help communicate their thought leadership and connect them with relevant stakeholders.
Bernd Helge Schnitzer
Bernd Helge Schnitzer
Marketing and Business Development Manager Healthcare
Berendsen
Bernd has more than 20 years of experience in the healthcare sector (orthopaedics, cardiac surgery, heart failure, interventional cardiology, radiology, imaging). In his current role for a start up company Bernd has contributed to the successful commercialisation of a heart failure device in Europe. Some of Bernds responsibilities are developing the marketing strategy and positioning against competitors, defining and defending market segments, communication with key opinion leaders, developing the therapy, selecting and supporting distributors in Europe and beyond, training of the internal team and distributors, reimbursement support and leading the mindset from "start up" thinking to "gold standard".
Wally Abiodun
Wally Abiodun
Sales Training Director
Commercial Excellence
Wally is the Commercial Excellence Training Director at Covidien now Medtronic, he directs a team that focuses on supporting the sales and marketing organization to achieve superior commercial performance. He is currently driving new behaviours throughout the commercial organisation. His main responsibility within his role is increasing sales efficiency and productivity.
Matt Scheitlin
Matt Scheitlin
Associate Principal
ZS
Matt Scheitlin is an Associate Principal with ZS Associates and is based in the London office. He has nine years of experience with ZS and has worked extensively in the European, US, and Asian markets. While at ZS, Matt has focused on the medical technology industry. He has expertise in solving a wide range of sales and marketing challenges – with a particular focus on global opportunity assessment, go-to-market strategy, and sales force effectiveness (SFE). Matt is a contributing author of a number of articles and white papers including ‘Five Challenges to Building a Successful Key Account Management Team – And How to Overcome Them’ and ‘Making Marketing Work – Structuring the Organization for European Success’. Matt received his B.S. in finance with high honors from the University of Illinois at Champaign-Urbana.