What is MedForce?
MedForce is the leading European event where MedTech commercial leaders gather to ignite new sales and marketing revenue generation strategies.
Through small, interactive peer-to-peer working groups as well as dynamic case studies, be inspired by the industry leaders thinking ahead of the curve. Learn how to:
- Transform your commercial models
- Drive customer-centricity
- Increase salesforce effectiveness
- Adopt digital marketing
- Create value added services
"MedForce was a great opportunity to get insights from other colleagues at the MedTech industry.Anna Farre - Alcon
The program was complete, interactive and engaging with many opportunities to network. Well done!! Looking forward to next year MedForce!"
Be Inspired – Our Featured Keynotes Included:
VP Commercial Excellence
VP & General Manager, Trauma & Extremities
Head of Global Sales Operations
VP & General Manager EMEA, Surgical Group
Chief Marketing Officer
VP Global Sales & Marketing
Director of International Marketing
Fresenius Medical Care
Global Senior Vice President & General Manager
“An opportunity to understand how the sales and marketing elements of the Medtech industry work and how customers and suppliers should work together to deliver mutual benefit and drive out costs”Jackie Pomroy, Head of Supply Chain, NHS
Senior Commercial MedTech Leaders
Sharing Their Expert Insights
Hours of Networking
What are the Benefits of Attending?
While other events kill you with PowerPoint, MedForce recognises the value of interactive learning. From all-star panels to closed-door boardrooms, from interactive workshops to small-group roundtables, you’ll always be learning and sparking new ideas.
Benchmark Against the Best
With more senior-level speakers from Europe’s biggest and brightest manufacturers than any other event, attendees can take advantage of learning from – and benchmarking against – the best in the business.
Customise Your Experience
With an agenda that is split into tracks to cover the hottest topics in Sales and Marketing, tailor your event experience to meet your individual needs. And bring your team to ensure you still benefit from the content you don’t see live!
Sales & Sales Training
- Learn how to move from product to solution selling in order to distinguish yourself from the competition
- Discover how to build a proactive sales excellence culture capable of identifying emerging commercial opportunities
- Unlock the potential of sales enablement technology and ensure its adoption by sales teams
- Benchmark your sales training strategies and evaluate their relevance in a rapidly changing market landscape
- Implement the innovations in digital marketing that drive end-to-end customer engagement
- Achieve demonstrable ROI from your digital marketing investments
- Learn how to define and execute effective omni- and multichannel strategies in the medical device industry
- Leverage your sales team’s insights and expertise to create engaging content that speaks your customer’s language
- Examine the top-level industry trends and market dynamics shaping the medical device industry in 2018 and beyond
- Learn how to prevent price erosion in order to maintain profit margins and enable product innovation
- Learn how the shift in customer buying power is influencing sales and marketing strategies and how this can be leveraged
- Explore opportunities in digital innovation and how it can contribute towards your business objectives