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MedForce Europe 2018 information coming soon!

The 2017 event is now over! We had a fantastic time at MedForce Europe and had some excellent feedback from those of you who joined us – A huge thank you to all of our sponsors, speakers and attendees for making it the biggest success to date!

Check out some of this year’s highlights:

What did the attendees think of our 2017 event?

“MedForce Europe 2017 gave me an opportunity to understand how the sales and marketing elements of the Medtech industry work and how customers and suppliers should work together to deliver mutual benefit and drive out costs.”

Jackie Pomroy, Head of Supply Chain, NHS South of England Procurement Services

“MedForce '17 was not the place for empty buzzwords, but speakers presented helpful learnings and solutions from Sales and Marketing strategies and operations. Good networking opportunity!”

Dr. Ursula Markus, Senior Strategic Sales Manager, Paul Hartmann AG

Check out the Agenda from 2017

With changes in customer purchasing preferences and regulation requiring ever-closer integration of the Sales and Marketing functions, medical device companies are hungry for a place where the whole commercial organisation can kick-start new sales models and new marketing strategies.

Delivering more senior speakers from more industry-leading companies engaging with you in a highly interactive, working-group environment, MedForce is that place.

Our 2017 Speaking Faculty included:

Markus Ochs

VP and GM

Martijn Hartjes

Head of Global Product Marketing MRI
Philips Healthcare

Marlen Suller

Senior Global Marketing Director

Wim Stoffelen

Director Sales Training & Development ID

Carsten Schomburg

Sales Director Hospital
Smith & Nephew

Torsten Müller

Head of Commercial Strategy & Operations
Carl Zeiss Meditec

Moritz Fischer

Director of International Marketing
Fresenius Medical Care

Peter Schuck

VP Global Sales & Marketing
Hartmann Group


Senior MedTech Leaders

Joining us in Hamburg in 2017


Thought Leading Speakers

Sharing Their Expert Insights



Networking Time

What are the Benefits of Attending?

While other events kill you with PowerPoint, MedForce recognises the value of interactive learning. From all-star panels to closed-door boardrooms, from interactive workshops to small-group roundtables, you’ll always be learning and sparking new ideas.

Benchmark Against the Best

With more senior-level speakers from Europe’s biggest and brightest manufacturers than any other event, attendees can take advantage of learning from – and benchmarking against – the best in the business.

Customise Your Experience

With an agenda that is split into tracks to cover the hottest topics in Sales and Marketing, tailor your event experience to meet your individual needs. And bring your team to ensure you still benefit from the content you don’t see live!

Who Should Attend:

Commercial Excellence

  • Examine top-level industry trends and market dynamics shaping the medical device industry in 2017 and beyond
  • Hear how to prevent price erosion in order to maintain profit margins and enable product innovation
  • Package your product in the right way, for the right customer at the right time to ensure successful market access
  • Assess how the shift in buying power is influencing sales and marketing strategies and how can be this be leveraged

Sales & Sales Training

  • Understand how both your customer and the sales process are changing
  • Master hiring and talent development to build your optimal sales force
  • Delve into how gamification and virtual reality are breaking new ground in sales training
  • Accurately measure salesforce metrics and make effective tactical management decisions


  • Unlock the key elements to a successful new product launch
  • Achieve demonstrable ROI from your digital marketing investments
  • Gain buy-in from your sales force for your marketing initiatives
  • Navigate the regulatory landscape to engage more effectively with your customers