What is MedForce?

MedForce is the leading European event where MedTech commercial leaders gather to ignite new sales and marketing revenue generation strategies.

Through small, interactive peer-to-peer working groups as well as dynamic case studies, be inspired by the industry leaders thinking ahead of the curve. Learn how to:

  • Transform your commercial models
  • Drive customer-centricity
  • Increase salesforce effectiveness
  • Adopt digital marketing
  • Create value added services

"MedForce was a great opportunity to get insights from other colleagues at the MedTech industry.

The program was complete, interactive and engaging with many opportunities to network. Well done!! Looking forward to next year MedForce!"

Anna Farre - Alcon

Be Inspired – Our Featured Keynotes Included:

Marc Gimeno Medtronic

Marc Gimeno

VP Commercial Excellence

Markus Ochs Stryker

Markus Ochs

VP & General Manager, Trauma & Extremities

Toby Carrington Siemens

Toby Carrington

Head of Global Sales Operations
Siemens Healthineers

Townsend Goddard Olympus

Townsend Goddard

VP & General Manager EMEA, Surgical Group

Thierry Godelle GE Healthcare

Thierry Godelle

Chief Marketing Officer
GE Healthcare

Peter Schuck HARTMANN

Peter Schuck

VP Global Sales & Marketing

Moritz Fischer Fresenius Medical Care

Moritz Fischer

Director of International Marketing
Fresenius Medical Care

Didier Deltort Boston Scientific

Didier Deltort

Global Senior Vice President & General Manager
Boston Scientific

“An opportunity to understand how the sales and marketing elements of the Medtech industry work and how customers and suppliers should work together to deliver mutual benefit and drive out costs”

Jackie Pomroy, Head of Supply Chain, NHS


Senior Commercial MedTech Leaders


Thought-Leading Speakers

Sharing Their Expert Insights


Hours of Networking

What are the Benefits of Attending?

While other events kill you with PowerPoint, MedForce recognises the value of interactive learning. From all-star panels to closed-door boardrooms, from interactive workshops to small-group roundtables, you’ll always be learning and sparking new ideas.

Benchmark Against the Best

With more senior-level speakers from Europe’s biggest and brightest manufacturers than any other event, attendees can take advantage of learning from – and benchmarking against – the best in the business.

Customise Your Experience

With an agenda that is split into tracks to cover the hottest topics in Sales and Marketing, tailor your event experience to meet your individual needs. And bring your team to ensure you still benefit from the content you don’t see live!

Why Attend?

Sales & Sales Training

  • Learn how to move from product to solution selling in order to distinguish yourself from the competition
  • Discover how to build a proactive sales excellence culture capable of identifying emerging commercial opportunities
  • Unlock the potential of sales enablement technology and ensure its adoption by sales teams
  • Benchmark your sales training strategies and evaluate their relevance in a rapidly changing market landscape


  • Implement the innovations in digital marketing that drive end-to-end customer engagement
  • Achieve demonstrable ROI from your digital marketing investments
  • Learn how to define and execute effective omni- and multichannel strategies in the medical device industry
  • Leverage your sales team’s insights and expertise to create engaging content that speaks your customer’s language

Commercial Excellence

  • Examine the top-level industry trends and market dynamics shaping the medical device industry in 2018 and beyond
  • Learn how to prevent price erosion in order to maintain profit margins and enable product innovation
  • Learn how the shift in customer buying power is influencing sales and marketing strategies and how this can be leveraged
  • Explore opportunities in digital innovation and how it can contribute towards your business objectives

Interaction, Benchmarking, Inspiration. Find it in Berlin.