What is MedForce?

How would you like to gain an insight into the new commercial models Europe’s leading MedTech companies are embracing to boost revenue in the backdrop of healthcare provider consolidation?

Only at MedForce will you have the chance to benchmark your marketing and sales division with 200+ MedTech companies leading the way. All openly sharing the do’s and don’ts to help you implement new strategies and digital capabilities that have proven to deliver the best ROI.

  • Transform your commercial models
  • Drive customer-centricity
  • Increase salesforce effectiveness
  • Adopt digital marketing
  • Create value added services
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"Again a great event for professional peer-to-peer exchange in MedTech! Burning Marketing and Sales topics embedded in a productive format - a serious benchmark for other events"

Moritz Fischer, Director of International Marketing, - Fresenius Medical Care

Be Inspired. Learn From:

Jens Leveringhaus

EVP, Head of Product Value Management
Fresenius Medical Care

Doris Pommi

Global SVP, General Manager, Cardiovascular Care
Siemens Healthineers

Emmanuel Grenon

Senior Director Strategy, Business Development & Integrated Health Solutions

Rodamni Peppa

VP, Business Strategy & Commercial Excellence, Europe
Boston Scientific

Christophe Dujardin

Vice President & General Manager, Surgical Europe

Satschin Bansal

Senior Director Digital Health, EMEA
Zimmer Biomet

Thomas Kraft

SVP, Global Marketing & Sales
B Braun Medical

Valerie Gautier

Digital Communications Director, Europe
GE Healthcare

Who Attends Medforce?

With Europe’s leading MedTech companies attending –Can you afford not to be there?


Commercial MedTech Leaders


Thought-Leading Speakers


Hours of Networking

Actively Learn and Engage?

While other events kill you with PowerPoint, MedForce recognises the value of interactive learning. From all-star panels to closed-door boardrooms, from interactive workshops to small-group roundtables, you’ll always be learning and sparking new ideas.

Benchmark Against the Best

With more senior-level speakers from Europe’s biggest and brightest manufacturers than any other event, attendees can take advantage of learning from – and benchmarking against – the best in the business.

Customise Your Experience

With an agenda that is split into tracks to cover the hottest topics in Sales and Marketing, tailor your event experience to meet your individual needs. And bring your team to ensure you still benefit from the content you don’t see live!

Why Attend?

Sales & Sales Training

  • Learn how to leverage advances in data analytics to increase the performance of your sales representatives
  • Equip your sales reps with negotiation, up-selling and cross-selling tools and techniques
  • Unlock the potential of your sales managers in driving digital transformation
  • Benchmark your sales training strategies and evaluate their relevance in a rapidly changing market landscape


  • Learn how use innovative digital tools to support clinical and non-clinical interactions with HCPs and GPOs
  • Execute a social selling strategy to better engage your customers, patients and distributors
  • Implement account based marketing strategies to respond to the growing influence of the customer C-suite
  • Learn how to create a multichannel marketing roadmap that reflects your company’s digital capabilities

Commercial Excellence

  • Minimise the impact of regulation, reimbursement mechanism and consolidation of hospital groups and GPOs
  • Explore the impact of Amazon, Google and Apple entering the MedTech industry
  • Learn how to integrate your sales and marketing teams in new commercial models
  • Fully leverage digital capabilities and create winning engagement campaigns

“A great platform to network with and learn from my colleagues; I also enjoyed the customer interactions”
- Didier Deltort, VP & General Manager, Global Healthcare Solutions, Boston Scientific

“Offers the opportunity to engage, share and learn from my peers to stay ahead of the fast evolving world of Medtech. I’ve taken so many positives away”
- Steven Brewster, Director, Trauma EMEA, Zimmer Biomet

“Provides a great occasion to network with my peers to understand how they overcome equivalent challenges – creates a lot of added value…”  
- Wim Stoffelen, Global Director of Sales Training & Development, Abbott

“An ambitious, fast-paced and broad mix of topics presented and discussed in the light of actual real-life examples. The stage time given to actual customers was particularly original and thought-provoking”
- Christian Lindknud, Senior Global Business Leader, eBusiness & Strategy, Fujirebio Europe

“Another highly interactive congress to discuss our common commercial challenges with a diverse group of companies”  
- Christian Popp, Training & Development Director, Europe, Medtronic

Interaction, Benchmarking, Inspiration. Find it in Berlin.

You’ll fall in love with Berlin!

11-12 June, 2019
Hotel nhow Berlin

+44 (0) 2073689894 | Website

Tickets & Registration

Medforce sells out each year, but you can secure your ticket here

MedTech Professionals

Learn from dozens of best-in-class case studies, engage in thought-provoking debate and share your pain points in small, intimate peer-to-peer working groups.

Solution Providers

Access to executives from the leading MedTech companies looking to buy your solutions.